The Standart Residence
Asia’s First Beachfront Residences by The Standard
- 137+thousand baht per square meter
- 250meters from the beach
- 44+square meters
- 7floors
About project
The Standard Residences, Hua Hin is a luxury branded residential development located directly on the Gulf of Thailand in one of Hua Hin’s most private beachfront settings.
Developed by Sansiri and created in collaboration with The Standard, the project brings the distinctive design, atmosphere, service, and lifestyle of the internationally recognised hospitality brand into everyday residential living.
It is the first beachfront The Standard Residences development in Asia and one of the brand’s first residential collections worldwide.
Hide & Chic Design Concept
The project follows the “Hide & Chic” design concept, combining Hua Hin’s nostalgic resort heritage with contemporary architecture, playful details, tropical landscaping, and the unconventional character of The Standard.
Clean architectural forms are integrated into abundant greenery, winding pathways, swimming pools, artwork, and hidden relaxation spaces.
Project highlights include:
Developed by Sansiri and created in collaboration with The Standard, the project brings the distinctive design, atmosphere, service, and lifestyle of the internationally recognised hospitality brand into everyday residential living.
It is the first beachfront The Standard Residences development in Asia and one of the brand’s first residential collections worldwide.
Hide & Chic Design Concept
The project follows the “Hide & Chic” design concept, combining Hua Hin’s nostalgic resort heritage with contemporary architecture, playful details, tropical landscaping, and the unconventional character of The Standard.
Clean architectural forms are integrated into abundant greenery, winding pathways, swimming pools, artwork, and hidden relaxation spaces.
Project highlights include:
- Direct access to Hua Hin Beach
- Rare nine-rai beachfront land plot
- 251 private residences
- Twelve low-rise residential buildings
- Buildings ranging from one to seven storeys
- Approximately 10 minutes from central Hua Hin
- Retro-chic contemporary architecture
- Tropical landscaped gardens
- Hotel-style facilities and services
- Pet-friendly residential environment
- Dedicated Pet Park
- One- to three-bedroom residences
- Private beachfront pool villas
Resort Lifestyle Facilities
The Standard Residences, Hua Hin offers an extensive collection of leisure, wellness, entertainment, and social facilities.
Facilities include:
Beachfront Lifestyle
The project is designed around Hua Hin’s relaxed coastal lifestyle, with direct access to the beach and communal areas overlooking the Gulf of Thailand.
Residents can enjoy:
Wellness & Recreation
The development combines traditional resort relaxation with modern wellness and recreational experiences.
Wellness and activity facilities include:
Pet-Friendly Living
The Standard Residences, Hua Hin is officially positioned as a pet-friendly community.
Residents with pets will have access to a dedicated Pet Zone and landscaped outdoor areas. Specific pet-ownership conditions, permitted sizes, and building regulations should be confirmed for each residence before purchase.
Residence Types
The project offers a broad selection of spacious residences suitable for holidays, permanent living, and family use.
Available configurations include:
The pool villas are positioned as the project’s most exclusive residences, offering larger living areas and private beachfront accommodation.
The Standard Resident Privileges
Owners receive access to selected benefits associated with The Standard brand.
Current advertised privileges include:
All privileges are subject to the programme’s current terms, participating properties, and possible future changes.
Prime Hua Hin Location
The project is located in Khao Takiab, directly on the beachfront while remaining close to Hua Hin’s main lifestyle, shopping, medical, and entertainment destinations.
Nearby locations include:
Security & Residential Services
The development is expected to provide professional residential management and security appropriate for a luxury branded residence.
Services and systems include:
The final service package and applicable management fees should be confirmed in the current sales documentation.
Prices
According to the official Sansiri project page, current advertised prices range from:
The displayed starting price may apply only to selected units and should be confirmed against the latest Sansiri price list.
Construction Status
According to Sansiri’s official update dated 9 July 2026:
This makes the project especially attractive for buyers who want a luxury beachfront residence without waiting several years for completion.
Investment Appeal
The Standard Residences, Hua Hin combines several distinctive advantages:
The Standard Residences, Hua Hin offers a rare opportunity to own a branded beachfront home combining bold design, hotel-inspired service, resort facilities, and the relaxed character of Hua Hin.
Contact us to receive the latest availability, Foreign Quota options, floor plans, current prices, payment conditions, and an individual purchase calculation.
The Standard Residences, Hua Hin offers an extensive collection of leisure, wellness, entertainment, and social facilities.
Facilities include:
- Four Swimming Pools
- Beachfront Swimming Pool
- The Lobby
- The Gym
- Spa Room
- Experience Shower
- Salt Sauna
- Pickleball Court
- Two-Lane Bowling Alley
- The Lawn
- The Hideaway
- Secret Garden
- Pet Zone
- The Mud Lounge
- The Pavilion
- The BBQ Pit
- Landscaped Walking Paths
- Beachfront Relaxation Areas
- Private Beach Access
Beachfront Lifestyle
The project is designed around Hua Hin’s relaxed coastal lifestyle, with direct access to the beach and communal areas overlooking the Gulf of Thailand.
Residents can enjoy:
- Unobstructed beachfront views
- Multiple swimming and relaxation areas
- Poolside pavilion
- Outdoor BBQ and dining area
- Tropical gardens
- Private spaces for social gatherings
- Quiet hideaway areas
- Dedicated recreational facilities
- Direct access to the shoreline
Wellness & Recreation
The development combines traditional resort relaxation with modern wellness and recreational experiences.
Wellness and activity facilities include:
- Biophilic Fitness Centre
- Salt Sauna
- Experience Shower
- Spa Room
- Mud Lounge
- Pickleball Court
- Two-Lane Bowling Alley
- Swimming Pools
- Landscaped Outdoor Activity Areas
- Quiet Garden Retreats
Pet-Friendly Living
The Standard Residences, Hua Hin is officially positioned as a pet-friendly community.
Residents with pets will have access to a dedicated Pet Zone and landscaped outdoor areas. Specific pet-ownership conditions, permitted sizes, and building regulations should be confirmed for each residence before purchase.
Residence Types
The project offers a broad selection of spacious residences suitable for holidays, permanent living, and family use.
Available configurations include:
- One Bedroom: 40.75–65.25 sq.m.
- Two Bedrooms: 77–119.25 sq.m.
- Three Bedrooms: 107–153 sq.m.
- Beachfront Pool Villas: 215.75–238.75 sq.m.
The pool villas are positioned as the project’s most exclusive residences, offering larger living areas and private beachfront accommodation.
The Standard Resident Privileges
Owners receive access to selected benefits associated with The Standard brand.
Current advertised privileges include:
- Savings of up to 25% on rooms at participating The Standard hotels worldwide
- Discounts of approximately 10–15% on selected food, beverage, and spa services at The Standard hotels in Thailand
- Preferred rates for selected events and experiences
- VIP treatment at The Standard, Hua Hin
- Access to curated lifestyle and cultural activities
All privileges are subject to the programme’s current terms, participating properties, and possible future changes.
Prime Hua Hin Location
The project is located in Khao Takiab, directly on the beachfront while remaining close to Hua Hin’s main lifestyle, shopping, medical, and entertainment destinations.
Nearby locations include:
- Tamarind Market and Cicada Market — approximately 300 m
- Market Village Hua Hin — approximately 3.5 km
- Bangkok Hospital Hua Hin — approximately 3.5 km
- The Standard, Hua Hin — approximately 4 km
- San Paulo Hospital — approximately 4 km
- Hua Hin Train Station — approximately 5 km
- Bluport Hua Hin Resort Mall — approximately 7 km
- Hua Hin Airport — approximately 12 km
- Stamford International University Hua Hin Campus — approximately 14 km
Security & Residential Services
The development is expected to provide professional residential management and security appropriate for a luxury branded residence.
Services and systems include:
- 24-Hour Security
- CCTV Surveillance
- Controlled Access
- Professional Property Management
- Resident Parking
- Passenger Elevators in applicable buildings
- Common-Area Maintenance
- Hotel-Inspired Resident Services
The final service package and applicable management fees should be confirmed in the current sales documentation.
Prices
According to the official Sansiri project page, current advertised prices range from:
- THB 8.99 million to THB 49.99 million
The displayed starting price may apply only to selected units and should be confirmed against the latest Sansiri price list.
Construction Status
According to Sansiri’s official update dated 9 July 2026:
- Construction is in progress
- EIA approval has been received
- A construction permit has been issued
- Expected completion: September 2026
This makes the project especially attractive for buyers who want a luxury beachfront residence without waiting several years for completion.
Investment Appeal
The Standard Residences, Hua Hin combines several distinctive advantages:
- Rare direct beachfront location
- Asia’s first beachfront residences by The Standard
- Established Sansiri developer
- International hospitality brand
- Limited collection of 251 residences
- Spacious layouts and beachfront pool villas
- Hotel-style facilities and resident privileges
- Pet-friendly concept
- Proximity to Cicada and Tamarind markets
- Completion expected in 2026
- Potential demand for premium holiday and long-term accommodation
The Standard Residences, Hua Hin offers a rare opportunity to own a branded beachfront home combining bold design, hotel-inspired service, resort facilities, and the relaxed character of Hua Hin.
Contact us to receive the latest availability, Foreign Quota options, floor plans, current prices, payment conditions, and an individual purchase calculation.
Apartment Layouts of the The Standard Residense
Spacious apartments with balconies
1 bedroom
44 sq.m.
from 3 204 000 thb
from 3 204 000 thb
2 bedroom
78 sq.m.
from 5 955 000 thb
from 5 955 000 thb
3 bedroom
107 sq.m.
from 11 100 000 thb
from 11 100 000 thb
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The Standard Residence
GXJ9+4JG, Nong Kae, Hua Hin District, Prachuap Khiri Khan 77110
